SEMrush Content Marketing Toolkit Review: Content marketing is very competitive. you recognize it. It’s very difficult to be visible among many pieces of content that are published a day.
That’s why you need the best content marketing toolkit to make your content relevant, meaningful, and visual.
If you would like to rework your prospects into your customers, you would like to serve awesome content that resonates.
It doesn’t matter which industry you’re in. If you can’t create useful content for your audience, they’re not going to buy anything from you.
Content marketing is all about providing content that helps potential customers, create awareness, and build a way of trust among them, occasionally promoting your product.
This is one of the best formula to grow as a content marketer, generate leads, and grow your sales.
However, creating valuable and profitable content for the targeted audience isn’t in the all easy.
You need to know your audience and their problems to make unique content that hits the pain point.
For this, you require the best knowledge, experience, and a set of perfect tools.
Knowledge & experience are acquired within the process by learning, implementing, and experimenting.
But marketing tools are something that you simply can use from the start to make the method much easier and get results much faster.
So, here I present the content marketing toolkit by SEMrush for smart content marketers.
Reasons Why SEMrush is the Best Content Marketing Tool?
SEMrush content marketing toolkit is one of the best set of powerful tools for creating high-quality content that’s loved by both readers and the Search Engines.
The toolkit contains subsequent content marketing tools:
- Topic Research
- Marketing Calendar
- SEO Content Template
- SEO Writing Assistant
- Brand Monitoring
- Post Tracking
- Content Audit
As you go through these content marketing tools and find out how they function, you’ll understand the importance of having them in your content marketing toolkit.
What will you learn in this Article
In this article, you’ll find out how to make winning content using tools available on the SEMrush content marketing platform.
This article covers:
- How to find great topic ideas with SEMrush Content Marketing Toolkit?
- Planning a winning content strategy with the SEMrush marketing calendar.
- Writing an SEO optimized article with SEO content template and SEO writing assistant.
- Brand monitoring and tracking the article’s performance.
- Making a site audit to understand how things are working for you and improve them (if required).
So, let’s start the tutorial on How To Use SEMrush Content Marketing Toolkit.
How To Use SEMrush Content Marketing Toolkit Review & Details Guide
If you’re already doing content marketing, you almost certainly have some content on your blog or website. Before searching for new content ideas for marketing your products, you need to analyze your existing content.
So the first tool that you simply will take out from SEMrush’s content marketing toolkit is that the content audit tool. This tool helps you discover out the problems in your existing content that you simply get to fix to make the best content.
If you’re new content marketing and just starting your online journey, congratulations. You’re lucky that you simply found this awesome toolkit for content marketers at the start itself.
As you don’t have any content yet, you would like to start with the subject research tool of SEMrush.
So, let’s head over to the SEMrush content marketing tools platform.
SEMrush Topic Research Tool: Find Awesome Post Ideas
Even if you’re a beginner-level content marketer, you recognize what’s content marketing and the importance of publishing regular content.
Because the entire content marketing plan is predicated on the content, you can’t afford to require an opportunity of having no content ideas.
Instead, you will always be able to provide the most valuable information to your readers before anyone else in your industry or niche.
SEMrush topic research tool helps you discover the most popular topics associated with your keyword and never allows you to out of content ideas.
All you would like to try to do is enter the keyword or topic in the search bar, fill the small details of your target country, region, city, and language, and click on the get content ideas button.
SEMrush will explore its database and convey the most relevant topic ideas for a few seconds. This will include the:
You can further explore the subject research tool by using functions like:
Further, you’ll sort the info using the ‘prioritize topics by’ option on the right-hand side.
If you go through this process you’ll find a number of the most amazing content ideas for your blog or website.
To understand how this tool works, you would like to use it. It’s impossible to completely know it otherwise.
The next thing to try to do is either make a content calendar for building an epic content marketing strategy or moving ahead to write down the article immediately.
Creating Content Strategy with the Content Marketing Calendar
The purpose of the SEMrush content marketing calendar is to possess a transparent vision and plan for your content strategy.
This helps in planning your marketing campaign and activities to finish the tasks on time.
If you have a team, you’ll assign the tasks to them and track their work progress.
Say for example you would like to launch a new product within the next three months. You’ll create a campaign in the marketing calendar and add various activities thereto.
The activities are the steps you’ll take to make the campaign successful like publishing blog posts, guest posts, doing webinars, and so on.
These are performed to spread awareness about the merchandise and influence the potential buyers of that product to make a sale.
To complete the activities, you’ll divide the activities into smaller tasks. The tasks might be like doing keyword research, writing blog posts, editing, proofreading, and publishing the post.
You can assign these tasks to your team members. albeit you’re working alone as a solo content marketer it’ll assist you to have a transparent mindset about your tasks and the time-frame during which you’ve need to finish them.
This way the marketing calendar helps in making successful content marketing strategies.
SEO Content Template (SCT) For Ultimate SEO Recommendations
Creating outstanding content becomes meaningful when alongside readers, search engines start liking it. SEO content template being a strong SEO tool within the SEMrush content marketing toolkit helps marketers with this.
It generates a template giving recommendations about best practices to make SEO friendly content. SEMrush acquires the info by analyzing the highest 10 competitors of your focus keyword that are ranking on Google SERPs.
The content template suggests the optimal title length, target keyword placement areas, semantically related keywords that you simply need to place in your content, recommended text length, and the blog or websites to get backlinks from.
You can also use the SEMrush keyword research tool to seek out the most profitable keywords for your content.
Along with SEO recommendations, SCT also features a ‘real-time content check’ option that permits you to write down and check content quality.
This is how we will use the SEO writing assistant on the SEMrush interface.
These features make the SEMrush content template an excellent cool marketing tool for content creators.
SEO Writing Assistant (SWA) For Creating program Optimized Content
SEO writing assistant (SWA) is a crucial SEM tool for creating SEO optimized content.
The tool is available to be used as Google docs add thereon are often installed from G Suite Marketplace and as a WordPress plugin.
This tool scores your content out of 10 supported the content readability, content originality, program optimization, and your tone of voice.
Higher the score, the higher it’s.
SCT and SWA are tools that each content creator and marketer must have in their toolkit for SEO optimized content creation.
Brand Monitoring Tool: The Eagle’s Eye
Do you know, what do people believe your brand? Are they proud of it or not? Is your brand getting a positive response or a negative one?
As a knowledgeable content marketer, it’s super important to understand how your brand is performing within the market and particularly against your competitors.
The brand monitoring tool by SEMrush answers questions like these and helps you track the effectiveness of your brand-building efforts.
With this tool, you’ll track your target keywords and keep an eye fixed on your competitors.
Using the tool you’ll build trust within the market, understand the people’s problems, get more backlinks, grow your brand, and take away negative sentiments if any.
For example, if someone is talking about your brand or mentioning it on the online, this SEMrush tool will notify you.
So, what are you able to do with this?
First, if someone misunderstands your brand, you’ll make a clarification, fix it, and make positive sentiment about your brand.
Second, it gives you plenty of backlink building opportunities. If someone is mentioning you without linking to your website, you’ll approach him and ask him to link to your domain.
Post Tracking Tool To Measure The Impact
Tracking the performance of your published post is important to understand whether it’s quality content or simply a bit of garbage (which isn’t possible if the post is made by using an SEO content template and SEO writing assistant by SEMrush).
The post tracking tool is super easy to use. Put the URL of the article you would like to trace and click on start tracking.
It will create a replacement project. you’ll add up to 50 URLs to trace during a single project.
It will show the info covering different metrics like URL, referral traffic, keywords, shares, backlinks, and estimated reach.
URL metric will show the total number of URLs that you’re currently tracking.
The referral traffic shows the total number of traffic that’s coming to your articles from sources aside from search engines.
Keywords metric shows the total number of target keywords that are ranking on Google in each article.
Shares metric shows the total number of times the article is being shared on different social media platforms like Facebook, Twitter, LinkedIn, and lots of others.
Backlinks show the total number of blogs or websites that are linking to a specific article.
Estimated reach shows the total number of potential readers that a piece of writing has reached.
Content Audit: Revise and Improve your Existing Content
This is a particularly important tool from the SEMrush content marketing toolkit. This is often a neighborhood of a content analyzer that also contains a post tracking tool.
The content audit tool helps you analyze the standard status of your website content and shows content that needs improvement.
As you enter the name within the content audit tool, SEMrush will acquire your website data from the sitemap.
The data are going to be within the sort of subfolders which will contain different URLs in it.
To run a blog or website content audit, you’ve needed to pick the folders you would like to be audited and hit the beginning audit button.
Make sure to integrate the Google Analytics and Google Search Console to have the best results.
SEMrush will divide the content into the subsequent categories:
- Rewrite or Remove
- Need to Update
- Quick Review
- Poor Content
Rewrite or Remove: This category of content includes the pages that are published about quite 24 months ago and haven’t got even 15 page views within the last 30 days.
Need to Update: The content during this category includes the pages that are published quite 6 months ago which possesses quite 15 page views within the last 30 days.
Quick Review: The quick review category has content that’s published in but 6 months and has quite 150 page views within the last 30 days.
Poor Content: The poor content category contains pages with but 200 words.
Below each of those categories, you’ll find a start analyzing button. Hit the buttons and obtain the audited data ahead of you for a few seconds.
Export the info in excel, decide future actions to require, and set priorities for every action marking them within the content calendar.
Why do you have to Use the SEMrush?
Because SEMrush is the best digital marketing tool. Alongside content marketing toolkit, It has tons of other tools for growing your business.
With quite 5 million users around the world, SEMrush is the most trusted SEM and SEO tool within the market.
If you would like to grow as a content marketer, SEMrush is that the right choice.
Is SEMrush Free?
No. SEMrush is not free. It’s a paid tool. However, they are doing offer a free version of SEMrush that comes with limitations.
If you don’t have enough money, you’ll choose the free version of SEMrush for now and buy it in the future.
Or, you’ll get access to the SEMrush paid features with its free trial.
The earlier you get access to the paid version the better it’s for you as you’ll make use of its full potential.
Content marketing isn’t a game of luck. it’s to be played with proper planning and strategy.
Businesses with well laid down content marketing strategies get around 10 times more conversions than those with none strategy.
With awesome tools within the SEMrush content marketing toolkit, you’ll create an efficient content marketing strategy and distribute content to the audience.
So, what are you waiting for?
Explore one of the best content marketing tools from SEMrush and begin creating winning content.