Complete Review of Instapage: Want better results from PPC campaigns, social media contests, or ebook downloads?
Then you require better landing pages.
And to get a better landing page, you need a tool like Instapage.
Intrigued? Good. Read on for my full Instapge Complete Review of Instapage.
Table of Contents
Complete Review of Instapage
Instapage is one of the best software dedicated to helping you create better landing pages. The primary thing you would like to understand is that it’s 100% dedicated to landing pages and landing pages only. Just like the other great’s out there, this software offers the following:
- A drag & drop editor
- Integrations with major e-mail & marketing tools like Marketo, MailChimp, etc.
- Detailed landing page analytics
- Creation of mobile responsive pages
- Publish pages quickly
- A clean user interface
- Customizable templates
- Access to professional stock images
- Collaboration tools
But those are just a couple of the highlights. Let’s dig into what makes Instapage so great at what it does.
Since this is the epitome of what Instapage does, I assumed I’d take you thru the method of making a landing page. Once you initially log in, you’ll find an inventory of all the landing pages you’ve created. If this is your first, naturally, you won’t have much to pull from here.
Instead, choose to Create a typical Page. This may offer you three options: create a page from a template, an AMP page, or upload an Instapage file. Most frequently, you’ll go the template route. Do note that AMP pages are designed for mobile, and should be an honest route to travel if you’re designing a page specifically for mobile use.
These are designed to load incredibly fast, but you’ll get this feature if you’re signed up for the Enterprise plan. For our purposes, we’re going with a template. once you prefer to use an Instapage template, you’ll be presented with all available templates.
That’s 194 options, to be exact. To form it easier, you’ll filter the templates by specific types counting on the goal of your campaign: Lead generation, lead gen (two-step), click-through, webinar pages, mobile app, and many Thank You page.
Once you’ve chosen your template, you’ll be taken to the Instapage template editor. This is one place where Instapage truly shines. Its editor is one of the best around, and with it, you’ll adjust the fonts, colors, and styles to match your existing website or marketing materials. The editor is totally drag and drop, so you’ll place any element exactly where you would like it to be within the page. Using it, you’ll add:
- Headlines and Paragraphs
- Images & Videos
And it gets better. Instapage’s editor is Pixel Perfect, so rather than having pre-defined grids and placement options to drag your elements to, you’ll place them anywhere on the page you wish. As you drag your elements to different places, Instapage will display guidelines to assist your space and align all elements accordingly. And, because having a mobile friendly design is important lately, Instapage allows you to simply switch between desktop and mobile view to form sure everything is placed and optimized accordingly across all devices. If need be, you’ll also edit your page directly from the mobile view.
Publishing Your Landing Page
When you’re able to publish your page, you’ve got a couple of options. you’ll publish it to:
- A custom domain
- A demo page
A custom domain is pretty self-explanatory. Simply enter within the domain you’d wish to publish to. But beware, this one does require a touch technical know-how. Luckily, Instapage includes a video to steer you thru the method.
If you host a site on WordPress and need to publish your landing page there, Instapage features a plugin dedicated to doing just that. This makes the method incredibly easy. Just login to your Instapage account from your WordPress site and publish right there. Publishing to Facebook is simply as easy. Select the choice and your Facebook page, and it’ll publish. Or, if you would like a full demo of your page before it goes live, publish it to Instapage’s demo domain review. As a bonus, you’ll download your landing pages on to your computer for future use.
Let’s take a look at the bells and whistles. Instapage comes with a couple of additional features that help separate away from the other software out there. Those include:
Instablocks – these are handy for times once you need to create multiple landing pages, but don’t want to vary the design of the page. Instead of recreating your entire page, it’ll save your elements for you to be reused. You’ll have access to blocks made by Instapage otherwise you can create your own.
Heatmaps – this is a really cool analytics feature that provides you insight into how users are interacting together with your page. It tracks mouse movement, clicks, how far visitors scroll, and where they spend the most time on the page. Note: heatmaps are only available with the Optimizer plan
A-B testing – If you would like to check different elements of your page, you’ll split the test using Instapage. Just duplicate your main copy and make a second copy with any changes to the text, images, CTAs, etc. Once you publish your page, some will see the control version & others will see the variation. Information on how each performs is going to be stored in your Instapage analytics section.
Of course, no top marketing software is complete without a fanatical analytics section. Instapage is not any exception, and this is often actually one of its biggest selling points. The cool thing about Instapage is that it allows you to line up conversion goals right within the editor, then track progress over time.
Within the Editor, you’ll find sections called Conversion Goals and Analytics within the right-hand menu. Within the Conversion Goals section, you’ll set specific goals to trace in your analytics. Within the Analytics section, you’ll add Google Analytics, Facebook Pixel, Tag manager, etc. Then, once you check our Analytics section after your page is pushed live, you’ll find information about your page’s conversion rate supported the goals you set.
This is also where you’ll find information regarding the performance of your split tests, and you’ll also tweak the traffic split between the 2 test versions here. You’ll also find a neighborhood that collects information on the leads each page has collected.
Now for the part, you’ve all been waiting for the Instapage price. Instapage comes with three pricing tiers. The first, the Core plan, starts at $69.99/month & includes most elementary features just like the mobile responsive builder and Instablocks. Next level, Optimizer, starts at $99/month & provides you access to unlimited A-B testing, heatmaps & conversion goal tracking. And finally, the Team and Agency plan starts at $179/month & includes 15 private sub-accounts & branded lead notifications.
Instapage does come with a free 14-day trial, so you’ll test the waters to see if it’s the fit you. Generally, most will enjoy the Optimizer plan. While you’ll escape with the basic Core plan for simply designing and publishing (awesome) landing pages, the Optimizer gives you access to helpful tools like heatmaps and A-B testing, which may help your overall conversion rate within the future.
Here’s a rundown of Instapage’s most impressive features:
- Pixel Perfect editor, & a drag & drop editor that’s extremely easy and intuitive to use
- Mobile responsive pages
- Easy integration
- Access to heatmaps
- Collaboration features for teams
- Great customer service and help features
Naturally, Instapage isn’t without its flaws, and it falls a touch in need of its competitors in these areas:
- The big one: price. Instapage is costlier than many of its competitors
- Advanced features only available with costlier plans
- Could have more analytics, like top-performing pages
Conclusion Complete Review of Instapage
All in all, Instapage is one of the great option for those that require to put together quick, professional landing pages. It delivers high-quality pages during a simple-to-use format, making it ideal for beginners and experienced page designers alike. And though its extra features will cost more, they definitely increase the experience. The user of A-B testing & heatmaps will help guide your creation and strategy, and conversion goal tracking will allow you to know if you’re on target. Bottom line: If your goal is the best landing page, you can’t fail with Instapage.
Also Read: SEMRush Review