Ambuja Cement share price rose 3.89 percent, and ACC LTD's share price gained 6.31 percent

Adani Group's Ambuja ACC buys an Expensive valuation, which means significantly higher profits are required to maintain decent ROE

Nearly 33% more profits per tonne than greenfield profits and more than 120% compared to brownfield expansion

With profitability crucial, the brokerage does not see the Adani acquisition getting into a price war with competitors to gain market share

Becoming the second-largest cement player in the sector hasn't come cheap for the Adani Group

According to a Jefferies report, Greenfield and brownfield projects need to make an EBITDA/T of Rs 1,500 and Rs 900, respectively, to deliver ROE and ROCE of 10.6%

The Adani Group entity would need to make an EBITDA/T of Rs 2,000 get similar margins, an ROE of 10.8%, and a ROCE of 10.7%

According to the report, retaining brand premium will be critical to sustaining profitability

Ambuja and ACC have a substantial brand premium; in all markets, the brands feature among the top three, according to Jefferies

The report has helped it cement its position in the trade-sales channel– it has a "very high trade sales component" of 80%